1, Post exhibition follow-up email
The first development letter after the exhibition should be based on the customer's characteristics, focusing on the requirements raised by the customer at the time, the products negotiated at the exhibition, the preliminary intentions reached at the exhibition, an introduction to the company, and how to serve the customer in the next step, and providing targeted responses.
High intention customers
This type of key customer should be prioritized and processed as soon as possible. Detailed introductions, quotations, and highlights of the products that the customer has expressed interest or intention should be edited and sent over with illustrations and text.
Dear * *,
Thanks for the inquiry! This is * * (name) from * * (company) We have communicated at * * (Meet at the exhibition, awaken customer memories)
As to the price you require on * * (product) I send you our quotation attached below (Quotation)
All of our products are strictly produced according to FDA/GRAS regulation (Product highlights)
By the way, I visited your company website and found your stores are all located in the east coast of US. Our other US customer * * (brand endorsement) placed a big order for X'mas napkin set, together with paper plates and mugs I will show you the photos with quotes later for evaluation (Getting close to customers)
Any further questions, PLS contact me freely Samples could be sent on request (Sample delivery)
Thanks&best regulations
Potential customers
For potential clients, the focus is on driving them to make decisions, rather than emphasizing why they want to collaborate with me. Before formally following up, it is necessary to understand the customer's background: what products are they making? What is the size of the company? What are the procurement requirements? How long has it been in this industry? After completing a series of customer background checks, emails can only be written based on customer needs. The saying goes, knowing oneself and the enemy is invincible in a hundred battles.
Dear * *,
This is * * (name) from * * (company) We notice that you have interest in our products at * * (exhibition) several days before (Awakening customer memory)
Thanks for your attention! Our product catalog is attached below, you could have a look and find out more details about our capabilities (Popular Products)
Also customized service is available from our company, please feel free to inform us if needed (Expressing the willingness to have the opportunity to cooperate)
We will start to work once receive your reply
Thanks&best regulations
A casual ordinary customer
There are many such customers, including market explorers. If you can find the company website through their business card, you can easily feel their background. With this information, distribute targeted promotional materials to see if it can stimulate the desire of customers to have a deeper understanding. It is recommended to adopt the model of sending a large number of development letters in groups, and push marketing emails for the main products to see what they are interested in, and then further classify and re market based on their interests.
Dear * *,
We are Glad to meet you in Canton Fair!
We are specializing in manufacturing * * Now we can supply Product A, Product B, Product C in varieties
Please contact us freely as a good friend if you are interested in our products Your early reply will be highly recommended
Best rewards,
Previous recommendation: Babysitter level exhibition guide for the 135th Canton Fair! Attached is a distribution map of booths at the Canton Fair
2, Post exhibition follow-up details
Not only following up on the email content, there are also many details to pay attention to when sending emails. Let's share them below.
Pay attention to customer needs
When writing a development letter, the first step is to fully understand the customer's needs and concerns, and write according to their specific situation. The customer showed interest in the company's products and services during the exhibition, indicating that they have certain needs and willingness to purchase. Therefore, we can emphasize the company's professionalism and competitiveness in the development letter, making customers trust and recognize our products and services more.
Highlight the company's advantages
In the development letter, the company's strengths and characteristics can be highlighted, such as industry experience, professional team, product quality, and service attitude. Through these advantages and characteristics, customers can generate more trust and recognition in the company, thereby strengthening their willingness and determination to cooperate.
Highlighting product features
In the development letter, we should highlight the characteristics and advantages of the product, so that customers can have a better understanding of our product. In addition, in order to make customers trust our products more, we can provide relevant certifications and qualification certificates in the letter, such as ISO certification, quality inspection reports, export certificates, etc.
Provide effective solutions
At the exhibition, customers may have some questions about the product or require more solutions. Therefore, in the development letter, we can provide corresponding solutions and suggestions based on the specific situation of the customer, making them more satisfied and trusting of our products and services.
Using concise and clear language
Development letters require concise and clear language to enable customers to quickly understand and accept our content. Therefore, it is important to avoid using overly complex and lengthy language and maintain a simple and clear style.
Maintain politeness and sincerity
When writing a development letter, it is important to maintain a polite and sincere attitude, communicate with customers in friendly language, and try to avoid using overly commercialized wording and tone. At the end of the email, it is important to express gratitude and expectations to the client in order to facilitate future cooperation.
PS: When participating in the Canton Fair, many experienced friends also take the initiative to approach and promote, gaining a lot of customer business cards and adding WhatsApp to many customers. At this time, we can follow up according to the customer's situation, and the details are not much different from what was mentioned above.
