Targeting potential customers and expanding network
1. Audience Profile Analysis
For advertisers who want to attract customers through LinkedIn, audience profiling is extremely important in order to accurately target the audience, gain more audience, and efficiently convert.
Taking bathroom as an example, there are a variety of products such as washbasins, shower heads, etc., and the materials are also different, such as wood, stainless steel, etc. So people who are interested in bathroom may pay attention to these fields, and these users may be salespeople, purchasers, or contractors.
On the backend data analysis page of the LinkedIn system, you can see the functions of followers such as sales, operations, administrative management, etc. Common industries such as real estate, decoration, etc. can be defined as buyer tags, and advertisers can further customize tags accurately to exclude irrelevant tags. So as to accurately place advertisements and efficiently convert audiences.
In addition, in the LinkedIn system, there is a visitor analysis function, which includes information such as page views, independent visitors, and customized button clicks. Based on the statistics of visitor information, further understanding of visitor situations can be achieved.
2. Expand LinkedIn network
To expand more LinkedIn networks, we can search for the networks we need by company, member, position, and school through targeted searches.
Alternatively, according to LinkedIn's 1st, 2nd, and 3rd degree contact rules, expand your network based on existing friends. If the friends we added before are precise enough, the effect will be better because they also know that we have common friends, expand more networks, gain more exposure, and better promotion and marketing.
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LinkedIn account+content design
1. Banner diagram
In addition to setting up basic avatars and nicknames, the Banner image of the enterprise is also particularly crucial. The Banner image is best displayed in real scenes, which can be related to the brand, or to one's own products, factory production, etc., to attract customer attention.
2. LinkedIn Banner Design
In order to make LinkedIn profiles stand out and attract user attention, we recommend a tool called Canva, which can help companies design professional banners to build their brands. Companies can not only use the massive templates created by designers for free, covering hundreds of design scenarios, but also add text, filters, cutout effects, and more.
3. LinkedIn Content Marketing
To efficiently attract customers on the LinkedIn platform, the first step is to operate this account well. The content published on the account must be highly related to the company's products/services.
In short, content marketing is very important. You must not ignore marketing on LinkedIn content, because only by improving the content can you maximize the success rate of LinkedIn customer development and attract more customers to come to you.
Content marketing mainly focuses on two aspects:
1. Update updates
2. Publish articles
Updating updates is not difficult to understand, and many people have been doing it all along. However, I suggest that the updates should not only focus on marketing and traffic for your company and products, but also include some photos of yourself traveling or studying with insights/photos of yourself participating in a certain sport or activity with insights
