The April exhibition is coming! How to choose a suitable exhibition for oneself

one
Clarify the nature of the exhibition and match its objectives
There are many types of exhibitions nowadays, including industry exhibitions, comprehensive exhibitions, national exhibitions, local exhibitions, domestic exhibitions, and international exhibitions... which can be overwhelming. How to choose and maximize the traffic of different exhibitions with so many exhibitions?
Before knowing how to choose an exhibition, the first step is to understand how to distinguish exhibitions, which is also the first step in choosing an exhibition correctly.
one
A comprehensive exhibition
Comprehensive exhibitions refer to exhibitions that cover the entire industry or several industries, such as China's Canton Fair and China International Fair. There are various types of products and categories, and the exhibition products are diverse, with most of the customers being wholesalers.
two
Industry exhibition targeting a specific industry
This is quite easy to understand, most of the attendees at the exhibition are peers. For example, the International Consumer Electronics Show (CES) held annually in Las Vegas, USA, is an electronics industry exhibition. The Hong Kong Gift and Gifts Exhibition is a gift industry exhibition that showcases a variety of gifts and gifts, including small decorations and decorations.
three
Exhibition targeting a specific profession
This is even more focused and targeted. Professional exhibitions specifically refer to exhibitions of a certain product, such as audiovisual equipment exhibitions and printing equipment exhibitions, targeting a specific profession. The characteristic of professional exhibitions is to provide a professional communication platform, such as holding seminars and presentations, to introduce new products, technologies, etc.
The focus of different exhibitions varies, and the purpose of enterprise participation also varies. When choosing an exhibition, enterprises should try to make the exhibition objectives match the nature of the exhibition as much as possible, so as to achieve the effect of participating in the exhibition stack buff.
two
Choose an exhibition that aligns with your market positioning
Simply put, the purpose of each company's exhibition is different, some for industry exchange, and some for trade orders. If you participate incorrectly, it wastes time and energy, and ultimately cannot achieve the desired results.
After clarifying the nature of each major exhibition, how should exhibitors specifically select exhibitions with matching effects?
one
Clarify your exhibition purpose
Matching corresponding exhibitions
The nature of each exhibition is different, and the purpose for enterprises to participate in the exhibition is also different. Matching the exhibition purpose with the exhibition nature is necessary to achieve a 1+1>2 effect.
If the purpose of participating in the exhibition is to seek distributors or agents for the product, then attending the corresponding professional exhibition is most suitable.
If the goal is to promote certain new products, it is more suitable to rent a small number of booths at professional exhibitions and bring salespeople and product experts for face-to-face communication.
If you want to establish the brand image of your province or city's products in a certain country, it is recommended to participate in comprehensive exhibitions and build specially decorated large-scale booths to achieve eye-catching effects.
two
Multiple investigations
Evaluate "high-quality" exhibitions
The quality of exhibitions varies depending on the scale, number of attendees, and location of the exhibition. After clarifying the purpose of the exhibition, how can we choose a higher quality exhibition?
1. Judging by fame and professionalism
How to quickly understand the professional level of the organizer is simple, just look at the organizer's official website.
Firstly, based on experience, we can assess the professionalism of the official website. The website homepage built by professional organizers has comprehensive information functions such as news updates, professional introductions, and exhibition history.
Secondly, it depends on whether the organizer will publish the list of exhibitors on the website, as high-quality exhibitors also reflect the professionalism of the exhibition.
2. Analyze the list of exhibitors and visitors
The list of exhibitors can be found on most exhibition websites. Based on the list of exhibitors, on the one hand, evaluate the quality of the exhibition, and on the other hand, find your own "differentiation" advantages and strive for more prominence in the exhibition.
The list of exhibitors can be searched through online channels. Through conducting as much background research as possible in the early stage, it is confirmed how many of them are their target customers, and efforts are made to ensure that they are in contact with effective potential customers and target groups.
3. Ask key customers more questions
When choosing an exhibition, one can also use horizontal thinking and ask several key clients who have cooperated with them to see if the target client has participated in the exhibition. Exhibitions that clients often attend often have good appeal, and such exhibitions are likely to be gathering places for target clients.
three
Prepare in advance, lock in favorable booths, and grasp details
After choosing a suitable exhibition for oneself, it is important to lock in favorable booths in advance, and details such as booth decoration cannot be ignored.
one
Contact the organizer in advance
Lock in favorable booths
Choosing a suitable venue is definitely a very important step, and the first thing to consider is the movement trajectory of the crowd. From the direction of the flow of people moving throughout the entire exhibition hall, select a booth that meets expectations. The places with the highest pedestrian flow are usually located near the main entrance and exit channels, as well as the restrooms. However, some small corners, especially those with pillars blocking them, are difficult to attract the attention of the crowd.
Recognized good booths: the subjective aspects of the exhibition, the entrance and exit of the exhibition hall, the right side of the entrance, both sides of the main corridor of the exhibition hall, and the gathering point of multiple channels. These positions pass through a large number of visitors, so they are all good choices.
A good booth is often a must-have for businesses, so it is important to contact the organizer in advance and lock in a booth that is beneficial to oneself.
two
Booth decoration:
Fit the positioning and try to catch the eye as much as possible
At the exhibition, the size of booths varies, but whether it is a luxury mansion of tens or even hundreds of square meters or a grid shop of a few square meters, the principles of design and layout are the same.
An excellent booth design must be eye-catching and unique, not only to attract customers to the booth, but also to leave a deep impression on customers who have visited the booth and remember your company.
Although booth construction is temporary, the corporate image it reflects will remain in the minds of customers for a long time.
A good booth design is a good promotion plan that can be approached from multiple dimensions:
1. Personalized design: Different from others
Conduct research on the on-site atmosphere of the exhibition, the brand colors of peers, and the main products promoted, and extract booth designs that are more eye-catching than those of peers.
2. Professional dimension: self focus
A patent certificate wall can be set up on site, which allows customers to quickly identify the strength of the enterprise and is also a powerful basis for distinguishing peers.
3. Exhibition dimension: Clear hierarchy
The presentation should be centered and focused. Generally, special products, new products, the most important products, or the most valued products are chosen to be placed at the core position, and lighting and design are used to create an atmosphere and form a visual focus.